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Project/Location The volcanic eruptions between 1995-7 destroyed much of the Caribbean island of Montserrat. In the aftermath, Montserrations were faced with the enormous task of resettling in the northern part of the island, rebuilding the infrastructure and redeveloping the economy. Prior to 1995, Montserrat received about 21,000 tourist arrivals annually. Traditionally, tourism had been a significant contributor to the economy, representing 36% GDP. With the destruction of a considerable proportion of the island's natural resource base and infrastructure, coupled with concerns about safety, tourism declined sharply. Despite the reduction of available landscape, Montserrat still maintains its distinctive charms, based on the intimacy of its size, the friendliness of its people and the relaxed/easy pace of life. The challenge is to build a tourism industry around these fundamental strengths. Project Description John Robinson was team leader with CHL Consulting, commissioned to prepare a plan to facilitate the rebuilding of the tourism sector as a major catalyst for suitable economic and social development. Five realistic scenarios were conceived and tested in relation to the Government's socio-economic, financial and environmental objectives. At one extreme there was the 'do nothing' scenario that would likely happen if no initiatives were undertaken. At the other extreme was the rate at which the industry could grow if sufficient public and private capital investment was available. |
Montserrat National Tourism Strategy |
A strategy was put forward together with an action programme to reposition Montserrat that included a two-year package of technical assistance, capital for supporting infrastructure, promotional support for product development, training and community involvement. |
Associated Consultants CHL Consulting Group Client Government of Montserrat. Government of the Republic of Ireland |