Jordan

Project/Location
Amman, Jordan has considerable
potential as a tourism destination. It
is a unique, beautiful and historic
Arabic city, possessing a
distinctive cultural heritage.
However, as yet, it has not been
fully developed or promoted in the
tourism market place. Much can be
done to improve, present and
expand the city's tourism industry
and to increase its economic and
social contribution. The cultural
heritage resources, which
constitute the foundation for
tourism in Amman, are fragile and
irreplaceable. It is therefore
essential that tourism development
be carefully planned and managed.
John Robinson was commissioned
by The United States Agency for
International Development (USAID)
to set out tourism development
opportunities for The Citadel, to
provide a good base on which to
facilitate the preparation of a future
Management Plan, position The
Citadel as a major anchor and
catalyst for the further tourism
development of Amman.

Project Description
The report is in five sections:

1. Tourism Context, introduces The
Citadel in the context of the National
Tourism Strategy and the need to
strengthen product development. It
highlights the importance of setting
clear objectives for the site and
puts forward key product
development principles to deliver a
quality experience for the visitor.

2. Tourism Experience, considers
the visitors experience in terms of a
journey to the site and presents an
insight into the tourist's
expectations and receptiveness to
intervention at different stages of
their visit.

3. Tourism Structure Plan, presents
the overall development
opportunities for the site and
surroundings.

4. Development Scenarios,
presents four scenarios for further
discussion, prioritisation and
implementation.

5. Summary, presents a series of
guidelines to be carried forward in
the preparation of the Management
Plan.