Greenville

Project/Location
Greenville, South Carolina, USA,
has a rich array of natural and built
attractions. However, there is a
consensus that the city and
surrounding hinterland has not
realised its potential as a tourism
destination capable of attracting
and retaining leisure visitors.

The overall goal of the Product
Development Plan was to set out a
clear vision and strategy designed
to significantly increase visitor
spending through the development
of leisure tourism.

Project Description
Primary proposals of the Plan
include:

The City Tourism Cluster
comprising three components:

1. The Go Experience.

2. The Greenville Cultural Quarter.

3. A PedestrianAccess/
Connectivity Programme.

The Outdoor Activity Cluster
comprising:

1. The 'Light Adventure' Activity
Centre.

2. The Elevated Viewing Platform.

3. Mountain Accommodation.

The Go Experience will be a
Downtown facility that links the
Upstate outdoors assets through
entertainment and information that
stimulates visitors to extend their
interest in visiting and doing
activities throughout the area, by
presenting its strengths in an
exciting vibrant atmosphere.