Curacao

Project/Location
Commissioned by Symonds
Travers Morgan to lead a small
team to prepare an integrated
Master Plan for Tourism
Development for the island of
Curacao (145,000 population)
located in the Southern Caribbean.

Project Description
The Master Plan identifies the
development principles,
implementation strategies and
necessary actions to achieve long
term sustainable tourism growth,
taking into account the island's
physical capabilities and limitations;
the logistics, financial and
legislative implications for
development; and marketing and
economic criteria for specific sites.

Twenty Action Area Plans were
identified with suggested
development concepts for each
area. A series of enabling actions
were also recommended requiring
immediate implementation. Demand
models, prioritisation matrices,
action area profiles and other
decision making support
components were also contained in
the Master Plan, thus sustaining the
fundamentals of the planned
approach.

Client
Symonds Travers Morgan.
European Union
Curacao Tourism Development
Bureau, Netherlands Antilles